Adserving, targeting, tracking and reporting
Adserving
One of the great strengths of online advertising is fast, efficient, and accurate campaign reporting. To this end, Haymarket Interactive uses DoubleClick's market-leading ad serving technology for all website and email advertising campaigns.
DoubleClick is audited regularly by Price Waterhouse Coopers
All this means…
Haymarket Interactive is both 100% measurable and accountable!
Campaign targeting
With Haymarket Interactive, you can reach your desired audience with precision targeting by:
Finding out which websites they visit
What content they read (eg reviews or articles on PC Authority, or 'security' or 'hardware' news on iTnews)
Frequency (eg maximum 3 ads per visitor per day)
Time of day, and even
What system they are using (eg Windows XP vs. Unix)
Campaign tracking and reporting
On request, Haymarket Interactive will provide online access to DoubleClick's advertising management system. This allows clients access to live reports of all campaign impressions, click-through yields and ad positioning from one screen.
In addition, our sales representatives not only provide you with a monthly update report, but also write up an insightful analysis after the campaign is completed. Accordingly, the level of detail of these reports depends on the type of campaign chosen.
About DoubleClick 
DoubleClick develops the tools that advertisers, direct marketers and web publishers use to plan, execute and analyze marketing programs. These powerful technologies have become leading tools for campaign management, online advertising and email delivery, direct marketing, marketing analytics, and data management. Designed to improve the performance and simplify the complexities of marketing, DoubleClick tools are a complete suite of integrated applications.
Consumers are embracing new forms of media and communication. They're browsing in one channel and shopping in another. In this increasingly data-driven world, DoubleClick remains at the forefront of helping marketers efficiently reach consumers. As your business scales for the era of multi-channel marketing, let us help make your marketing work better.
To find out more visit www.doubleclick.net
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