Haymarket Media - Media Centre

Ad impressions	The number of times an ad is delivered and seen by a user.
Ads served	The number of advertisements that have been served by our ad server.
Adserver	A dedicated PC that handles the electronic distribution of advertisements throughout the webpages of Haymarket Interactive.
Animated GIF	An animation created by combining multiple GIF /../images in one file. The result is multiple ../images, displayed one after another, which give the appearance of movement. Research indicates that animated banners are more effective than static banners, generating higher ad awareness and recall, and click-through.
Banner / Ad Banner / Banner Ad	A banner-shaped image that is used for advertising on webpages throughout sites. The standard size for a banner ad is 468 pixels wide by 60 pixels high at 15KB or less.
Beyond-the-banner	To 'think outside the box' in order to conceptualise new uses of other media spots. For example, sponsorship models, content partnership and buttons.
Browser	Software used to browse the web, for example, Microsoft Internet Explorer.
Cache	Browsers will quite often store ../images and files that you have seen on the internet whilst browsing in what is referred to as a cache. Thus to view changes to a website you sometimes must refresh the page to clear out the cache and the older, outdated files.
Chat Room	A virtual chat room where people from around the world can gather to discuss certain topics, live and in real-time.
Click-through rate	This is a percentage calculated by dividing the number of click-throughs by the number of page impressions.
Click-throughs	The number of people who have clicked on a banner ad to link through to a jump page or website.
Content partnership	Haymarket Interactive can resell valuable content (such as fact sheets) to a client for distribution from their website.
Cookie	An important functionality of a browser is the cookie, which allows websites to record a limited amount of information to identify a user's browser upon returning to a site. For example, membership-based sites.
CPM	CPM stands for cost per thousand ad impressions. CPM is the standard measurement model used in the online advertising industry.
E-commerce	Refers to the transaction of goods and services via the internet, eg: ordering a pizza or buying and selling stocks.
Frequency	This is the number of times a user is exposed to a single advertisement.
GIF	One of the two most common image file formats on the internet today, especially for animated banners. A GIF image can consist of a maximum of 256 colours. The file size of a GIF can be minimised by reducing the number of colours.
Hits	The number of individual files downloaded to make up a page. This term is not relevant to advertisers as an accurate measure as there may be myriad hits per web page viewed.
HTML	The HyperText Markup Language is the standard file format for internet documents.
Hyperlink	Almost any element on a web page can be turned into a hyperlink allowing the user to jump to another website simply by clicking on the hyperlink.
Internet Service Provider, or ISP	An organisation that provides access to the internet, usually for a monthly fee. An Internet Service Provider (ISP) can be a commercial provider, a corporate computer network, a school, college, university, or the government.
Inventory	The amount of available space for banners on a website that is able to be delivered within a given time period.
Java	A programming language that adds functionality and interactivity to a website.
JPEG, or JPG	One of the two most common image file formats on the internet today. JPEG, or JPG, is a graphics file format (similar to GIF) which is used more for photographs and other ../images containing many colours and shading.
Jump page, or link page	An information page housed on a website's server, which an ad can link through to. In a network situation, latency and bandwidth are the two factors which determine connection speed.
Latency	Latency is the time it takes for a package or packet of data to move across a network connection.
Link	Same as hyperlink.
Page impressions	The number of times an ad is delivered and seen by a user.
Page views	The number of times users request a page which may contain a specific ad.
Portal	The starting point for a user's web experience.
Promotional button	A promotional button that links through to a promotional offer or competition page which enables entry via an e-form.
Rate card	A document outlining the different costs applicable to various forms of advertising.
Reach	The number of different audience members exposed at least once to a media vehicle (or vehicles) in a given period.
Research	Haymarket Interactive can conduct research on your behalf with tools such as random pop-up survey boxes. This allows clients to gather valuable information from targeted prospects.
Rich-media	Dynamic media utilising streaming and/or interactive technologies such as Windows Media, Macromedia Flash, Java and so forth.
Run of network	This is when a banner ad is delivered across an entire network of sites.
Search engine	A database-driven website that allows a user to search for specific information.
Sponsorships	A more customised form of advertising incorporating heavy branding throughout a site or particular section of a site. There are a plethora of options to take when considering this form of marketing.
Streaming audio/video	Using technology such as Windows Media and Real Media we can send out audio or video to a user in real-time utilising innovative compression technologies. This means that instead of a user having to wait five or more minutes to download audio or video they will only have to wait a few seconds before the user will hear the audio or see the video using streaming media technologies.
Targeting	The process of identifying the specific needs of segments, selecting one or more of these segments as a target, and developing marketing programs and ad campaigns directed towards each.
Traffic	Usually expressed in numbers of page impressions, the traffic to a site reflects the popularity of that site.
Unique users	Usually assessed via membership programs and other information-tracking systems, unique users refers to the number of different individuals who visit a website.
URL	(Uniform Resource Locator) the address of a website, for example www.haymarketmedia.com.au
User session	The number of individual users visiting a website.
Visits	A series of page impressions from a website user. Once a visitor stops making requests for pages from a site for a period of time (30 minutes), the next exposure is considered a new visit.