Haymarket Media - Media Centre

Website advertising rates are priced on cost per thousand page views (CPM) and vary based on property, targeted placement and quantity of page views per campaign. A tiered rate structure allows advertisers to take advantage of lower rates for larger buys.

All insertion orders are subject to Haymarket Interactive's Standard Terms and Conditions for Advertising.

Haymarket Interactive reserves the right to modify rates at any time.

The minimum advertising buy is A$2000 per month.

Rates vary based on volume of campaign page views required.

Rates are rounded to the nearest dollar.

Creative Guidelines

All advertisements to be run on Haymarket Interactive must meet the following creative guidelines:

Advertisements cannot mislead the user. For example, Haymarket Interactive will not accept advertisements that look or act like Windows dialogue boxes or error messages.

Advertisements cannot look like Haymarket Interactive content.

Advertisements cannot contain pictures or ../images of minors or those who appear to be minors, or words describing individuals as such.

Submission Guidelines

All advertising on Haymarket Interactive begins with a signed Insertion Order.

Each campaign begins on an agreed start date.

Site inventory will not be reserved without receipt of a signed Insertion Order.

New advertisers should submit graphics, alternate text description, and URL's at least 7 days prior to campaign start.

Scheduling changes, new target URL's, and/or new graphics should be submitted at least five (5) working days prior to effective date.

Haymarket Interactive does not advertise tobacco products, and materials, products and services related to pornography or gambling.

All advertisements will be reviewed by Haymarket Interactive and are subject to approval by Haymarket Interactive before placement on-site. We reserve the right to reject any Insertion Order, graphic, text description or URL.

3rd Party Adserving Guidelines

It is the Agency/Advertiser's responsibility to arrange and follow up redirects with their respective 3rd party Adserver.

Haymarket Interactive will not compensate clients for campaigns where a 3rd party Adserver supplies late redirects, or for campaigns that are delayed due to technical problems with the 3rd party Adserver redirects.

All creative that is 3rd party adserved must be forwarded for approval prior to loading of the redirects.

Creative which is 3rd party Adserved must adhere to Haymarket Interactive creative specifications.

Haymarket Interactive reserves the right to remove any redirects from the network that are visibly delayed in serving.

Flash Tracking with Variables - Instructions for creating the FLASH files

Introduction

Macromedia and DoubleClick have worked together on a new way to track clicks on FLASH banner ads. The click tracking string allows advertisers to know how many times a user has clicked on their FLASH banner and to direct them to the destination URL.

Previously, the click tracking string had to be embedded into the Flash movie (swf file) as a click command.

The problem with this old method is that each time the destination URL has to be modified (for whatever reason), the FLASH File has to be sent back to the design agency to be modified.

The new method, only available for FLASH 4 or above, uses variables to pass the click tracking string into Flash movies. As a result, instead of modifying the FLASH file itself, we will only change the variable in the Rich Media Field of the DoubleClick DART system, not in the swf movie.

Download the Flash instructions from DoubleClick:
Click here for trafficker version
Click here for designer version

For all Haymarket Interactive production and trafficking contacts, click here.

To speak with an Haymarket Interactive sales representative,click here.