| Marketing Objective |
Definition |
Examples of Haymarket Interactive solutions |
| Build brand
Generate brand awareness
Create brand preference
Increase brand loyalty |
Haymarket Interactive can introduce and expose your brand to over 150,000 tech buyers at home and work. |
Large format online ads
Homepage promotions
Dedicated advertising features
Sponsorship of key Haymarket Interactive content sections |
| Reach customers
Acquire new consumers
Reactivate lapsed relationships
Create deeper relationships with your target audience |
Acquire new consumers
Reactivate lapsed consumers
Create deeper relationships with consumers |
Competitions, promotions and mini-sites
Targeting by demographic, geographic, by operating system, by time of day, etc.
Access Haymarket Interactive's online communities (advertise in the Atomic and PC Authority forums, etc.) |
| Market insights
Understand consumer attitudes/behaviours
Insights into consumer and business IT purchasing trends |
Haymarket Interactive's expertise in IT publishing and online campaign analysis, combined with our 150,000+ user base, allows us to help you understand and research IT purchasing behaviour better. |
Online research surveys and polls
Focus groups
Access Haymarket Interactive expertise on IT purchasing behaviour.
Targeting by demographic, geographic, by operating system, by time of day, etc. |
| Drive transactions
Increase sales frequency
Increase sales value
Reduce cost of selling |
Using a call to action promotion, Haymarket Interactive can assist you to maximise sales. |
Resellers, advertise in the IT Resellers Directory
Online call to action campaigns
Vendors/Distributors, promote your products and services to the channel on CRN.com.au |
