Haymarket Media - Media Centre

Online advertising has matured and is experiencing rapid growth both in Australia and internationally. Below is a series of links to articles on online advertising from around the globe. Haymarket Interactive is constantly updating these links to provide you with easy and informative access to all the latest online news. If you have any feedback on online advertising or any questions you would like to ask our dedicated team, please contact us today.

DoubleClick/Nielsen/NetRatings/IMS Cross-Media Reach and Frequency Planning Study (March 2003)

This study shows how marketers can reach more consumers in their target audience by redistributing their advertising spend across media. (PDF: 210KB)

Download PDF (210 KB)

Internet revival

Sheena MacLean MARCH 04, 2004

After the spectacular dotcom crash, it appeared the internet had been dealt a fatal blow as a viable media industry.

Now, signs from the US show the patient has not only recovered, it's starting to look healthier than ever.

http://australianit.news.com.au/articles/0,7204,8858270%5e16681%5e%5enbv%5e,00.html

Online ad revenues smashing records

Online ad revenues reached a record-high $2.2 billion in the fourth quarter of 2003, a 38 percent increase from the same period last year, according to a joint IAB-PricewaterhouseCoopers study. Revenues are likely to continue to grow in the foreseeable future, a PWC analyst said.