Ad Specifications
General Ad Info
Email formats
Expandable ad formats
EDM Specs
Page Peel
TakeOver (interstitial)
Haymarket Interactive offers innovative advertising solutions for advertisers. Below are details in relation to placement, format and file size.
General Ad Info
NB: includes standard Rich Media formats.
If supplying Rich Media (.swf) please supply backup gif or animated gif (same file restrictions apply)
For creative, submission and 3rd party adserving guidelines, please click here.
Creative/Animation:
- The animation should not contain strobing effects.
- The creative should not disable fields or functionality on the site
- The creative should not disable browser back buttons or force any plugins to be downloaded.
- Creative materials must be provided at least 2 working days prior to the campaign start date.
- Newsletter creatives cannot be implemented in Flash and are limited to GIFs/JPGs.
- Rich Media creatives should not contain sound unless it is click-initiated and pre-approved by Haymarket Media.
Flash:
GIF or JPG ad:
- Supply .gif (animated or static) or .jpg within file size limitations
- Supply URL
Tips on reducing the file size of animated GIF ads:
- reduce the number of frames in the animation
- reduce the number of colours in the file size.
- minimise the use of photo-like images in the animation
- maximise the amount of flat colour used (ie. No colour gradients).
| Site |
Ad Format |
Specifications (width x height) in pixels |
File Format |
File Size (bytes) |
| www.itnews.com.au
Rich media centre: enhance your iTnews campaign with rich media, click here.
For advertising in the daily iTnewswire email click here. |
Standard banner (in leaderboard position) |
468 x 60 |
gif, animated .gif, Flash |
20KB |
| Leaderboard |
728 x 90 |
gif, animated .gif, Flash |
35KB |
| Skyscraper |
120 x 600 |
gif, animated .gif, Flash |
35KB |
| Wide Skyscraper |
160 x 600 |
gif, animated .gif, Flash |
35KB |
| Island ad |
300 x 250 |
gif, animated .gif, Flash |
35KB |
| Button |
163 x 38 |
gif, animated .gif, Flash |
15KB |
| Advertorial box |
image/logo - up to 100px wide/high |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
| Text link |
image/logo - 82x25 |
Text only 8-12 words (hyperlink) |
10KB |
| www.securecomputing.net.au
Rich media centre: enhance your SecureComputing campaign with rich media, click here.
For advertising in the daily SC Newswire email click here. |
Leaderboard |
728 x 90 |
gif, animated .gif, Flash |
35KB |
| Island ad |
300 x 250 |
gif, animated .gif, Flash |
35KB |
| Advertorial box |
image/logo - up to 100px wide/high |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
| Text link |
N/A |
Text only 6-10 words (hyperlink) |
N/A |
| www.pcauthority.com.au
Rich media centre: enhance your PCAuthority campaign with rich media, click here.
For advertising in the daily PCAuthority email click here. |
Standard banner (in leaderboard position) |
468 x 60 |
gif, animated .gif, Flash |
20KB |
| Leaderboard |
728 x 90 |
gif, animated .gif, Flash |
35KB |
| Skyscraper |
120 x 600 |
gif, animated .gif, Flash |
35KB |
| Wide Skyscraper |
160 x 600 |
gif, animated .gif, Flash |
35KB |
| Island ad |
300 x 250 |
gif, animated .gif, Flash |
35KB |
| Half page ad |
300 x 600 |
gif, animated .gif, Flash |
35KB |
| Button |
170 x 100 |
gif, animated .gif, Flash |
25KB |
| Advertorial box |
image/logo - up to 100px wide/high |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
| Text link |
image/logo - 82x25 |
Text 8-12 words (hyperlink) |
10KB |
| www.atomicmpc.com.au
For advertising in the monthly Atomic email click here. |
Standard banner (in leaderboard position) |
468 x 60 |
gif, animated .gif, Flash |
20KB |
| Leaderboard |
728 x 90 |
gif, animated .gif, Flash |
35KB |
| Island ad |
300 x 250 |
gif, animated .gif, Flash |
35KB |
| Button |
300 x 100 |
gif, animated .gif, Flash |
25KB |
| Text link |
N/A |
Text only 6-10 words (hyperlink) |
N/A |
| au.fourfourtwo.com
For advertising in the weekly FourFourTwo email click here. |
Leaderboard |
728 x 90 |
gif, animated .gif, Flash |
35KB |
| Island ad |
300 x 250 |
gif, animated .gif, Flash |
35KB |
| Promo Box |
298 x 63 |
gif, animated .gif, Flash |
35KB |
| Text link |
N/A |
Text only 6-10 words (hyperlink) |
N/A |
| www.crn.com.au
For advertising in the daily ChannelWire email click here. |
Standard banner (in leaderboard position) |
468 x 60 |
gif, animated .gif, Flash |
20KB |
| Leaderboard |
728 x 90 |
gif, animated .gif, Flash |
35KB |
| Island ad |
300 x 250 |
gif, animated .gif, Flash |
35KB |
| Skyscraper |
120 x 600 |
gif, animated .gif, Flash |
35KB |
| wide Skyscraper |
160 x 600 |
gif, animated .gif, Flash |
35KB |
| Advertorial box |
image/logo - up to 100px wide/high |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
| Text link |
N/A |
Text only 8-12 words (hyperlink) |
N/A |
| www.proprint.com.au
For advertising in the Proprint newsletter email click here. |
Standard banner (in leaderboard position) |
468 x 60 |
gif, animated .gif, Flash |
20KB |
| Leaderboard |
728 x 90 |
gif, animated .gif, Flash |
35KB |
| Island ad |
300 x 250 |
gif, animated .gif, Flash |
35KB |
| Button |
150 x 90 |
gif, animated .gif, Flash |
15KB |
| Sponsored Text link |
image/logo - 82x25 |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
| Section Logo sponsor |
image/logo - max 160px wide by 25px high |
gif, JPG |
10KB |
For Flash Tracking with Variables - Instructions for creating the FLASH files, click here.
Email Formats
Animated gifs not reccomended - due to Vista Outlook only displaying the first frame of the animation
| Email Newsletter |
Ad Format |
Specifications (width x height) in pixels |
File Format |
File Size (bytes) |
| www.itnews.com.au
iTnewswire |
Island ad |
300 x 250 |
gif, animated .gif, jpg |
25KB |
| Premium banner |
468 x 60 |
gif, animated .gif, jpg |
25KB |
| 2nd banner |
468 x 60 |
gif, animated .gif, jpg |
25KB |
| Advertorial box |
image/logo - up to 100px wide/high |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
| Text Links |
N/A |
8-12 words (hyperlinked) |
N/A |
| www.securecomputing.net.au
SC Newswire |
Top banner |
468 x 60 |
gif, animated .gif, jpg |
25KB |
| Premium Sponsor |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
| Associate Sponsor |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
| Text Links |
N/A |
8-12 words (hyperlinked) |
N/A |
| www.crn.com.au
ChannelWire |
Island ad |
300 x 250 |
gif, animated .gif, jpg |
25KB |
| Top banner |
468 x 60 |
gif, animated .gif, jpg |
25KB |
| Advertorial box |
image/logo - up to 100px wide/high |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
| Text Links |
N/A |
8-12 words (hyperlinked) |
N/A |
| www.pcauthority.com.au
PCAuthority Newsletter |
Island ad |
300 x 250 |
gif, animated .gif, jpg |
25KB |
| Top banner |
468 x 60 |
gif, animated .gif, jpg |
25KB |
| Advertorial box |
image/logo - up to 100px wide/high |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
| Text Links |
N/A |
6-12 words (hyperlinked) |
N/A |
| www.atomicmpc.com.au
Atomic Newsletter |
Island ad |
300 x 250 |
gif, animated .gif, jpg |
25KB |
| Top banner |
468 x 60 |
gif, animated .gif, jpg |
25KB |
| Text Links |
N/A |
8-12 words (hyperlinked) |
N/A |
| au.fourfourtwo.com
FFT Newsletter |
Island ad |
300 x 250 |
gif, animated .gif, jpg |
25KB |
| Top banner |
468 x 60 |
gif, animated .gif, jpg |
25KB |
| Text Links |
N/A |
8-12 words (hyperlinked) |
N/A |
| www.proprint.com.au
ProPrint Newsletter |
Sponsored Text link |
image/logo - 82x25 |
Heading - max. 60 characters Body - 30 words, plus Click through URL |
10KB |
Expandable ad formats - (3rd party Ad Served tags only)
| Site |
Ad Format |
Specs - CLOSED (width x height) in pixels |
Specs - OPEN (width x height) in pixels |
File Format |
File Size (bytes) |
| ALL |
Island |
300 x 250 |
Max. 600 x 350 (ex to right) |
Flash, DHTML |
30KB / 100KB |
| Leaderboard |
728 x 90 |
Max. 728 x 270 (ex to bottom) |
Flash |
30KB / 100KB |
| Skyscraper |
120 x 600 |
Max. 350 x 600 (check site for direction) |
Flash |
30KB / 100KB |
Expandable ad formats - Flash specifications
EyeBlaster, PointRoll and Atlas tags accepted (see their sites for file size specs)
Flash only.
The expanded unit overlays the closed unit.
Can be onClick or rollOver. If rollOver, the expanding section must close on rollOut.
Must include a 'Close Ad' button in the lower portion for the expanded unit.
Animation is permitted. No strobing effects within banners are allowed.
Audio stream must be initiated by user click. No mouseover starts.
Audio stream may not exceed 30 seconds.
Frame rate may not exceed 18 frames per second. Banners that exceed 18 frames per second will not be accepted. 12 frames per second is preferred.
Loading files from cross domains is not permitted for security reasons.
EDM specs
| Site |
Ad Format |
Width |
File Format |
Specs |
| All |
EDM |
600px or less |
HTML |
For more info, see below |
| EDM |
|
TEXT |
For more info, see below |
EDM Checklist:
Supply as HTML
Width must be 600 Pixels or less
No JavaScript
No Flash
No iFrames
Styles must be inline styles to ensure compatibility across various e-mail clients
Click through URLs must be absolute addresses & open a new window (target="_blank").
Image References URLs must be absolute addresses.
Animated gifs not reccomended - due to Vista Outlook only displaying the first frame of the animation
File size of the HTML delivered must be no larger than 25k
no anchor tags to be used with HTML (they don't work in Lotus notes)
Please supply a text only version with links. (This is for those users who do not / cannot read HTML in their email client).
Please supply Email "Subject Line"
Page Peel specs
| Site |
Ad Format |
Size |
File Format |
File Size (bytes) |
| All |
Dogear (flap) |
any lenght, max heigth 75px (content in the top 45px) |
.jpg, .gif, .png or .swf |
(3 files to total up to 100KB) |
| All |
Peelback |
800x600 (content in the top right hand corner) |
.jpg, .gif, .png or .swf |
(3 files to total up to 100KB) |
| All |
Reflection (optional) |
600x500 (content int eh bottom left hand corner) |
.jpg, .gif, .png or .swf |
(3 files to total up to 100KB) |
For more info on PagePeels, please contact your account manger.
TakeOver (interstitial) specs
| Site |
Ad Format |
Size |
File Format |
File Size (bytes) |
| All |
Takeover |
640x480 |
.jpg, .gif, .png or .swf |
Max 100KB |
For more info on Takeovers, please contact your account manger.
|