General Ad Info
If supplying Rich Media (.swf) please supply backup gif or animated gif (same file restrictions apply)

For creative, submission and 3rd party adserving guidelines, please click here.

Creative/Animation:

• The animation should not contain strobing effects.
• The creative should not disable fields or functionality on the site
• The creative should not disable browser back buttons or force any plugins to be downloaded.
• Creative materials must be provided at least 2 working days prior to the campaign start date.
• Newsletter creatives cannot be implemented in Flash and are limited to GIFs/JPGs. (* NB. Vista Outlook does not allow animated gifs - it will only display the first frame of file)
• Rich Media creatives should not contain sound unless it is click-initiated and pre-approved by Haymarket Media.

Flash:

• Creatives click through commands have to open the destination address in a new window
• Insert the appropriate click ActionScript code into your Flash file.
• The ActionScript code should look like the following:
  on (release) {
        getURL (_level0.clickTag, "_blank");
      }

  For more info on clickTag, go to: http://www.haymarketmedia.com.au/advertise/online/Macromedia_Flash_Trafficking_Guide.doc

• Supply .swf as Flash up to version 9
• Supply .swf within the file size limitations
• Supply .gif backup file within file size limitations. (The SWF publish process allows for an animated GIF to be created at the same time.)
• Supply URL
• looping unlimited
• Audio - user initiated only (please notify us prior to supplying)
• Video - must be 3rd party ad served - contact your ad server for their specs and file size limitations

GIF or JPG ad:

• Supply .gif (animated or static) or .jpg within file size limitations
• Supply URL

Tips on reducing the file size of animated GIF ads:

• reduce the number of frames in the animation (ie. inbetween movements)
• reduce the number of colours
• minimise the use of photo-like images in the animation
• maximise the amount of flat colour used (ie. No colour gradients).

Site	Ad Format	Specifications (width x height) in pixels	File Format	File Size (bytes)
www.itnews.com.au For advertising in the daily iTnewswire email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Skyscraper WideSkyscraper	120 x 600 160 x 600	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Button	163 x 38	gif, animated .gif, Flash	15KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL Image - .jpg, static .gif	10KB
	Text link	image/logo - 82x25	Text - only 8-12 words (hyperlink) Image - .jpg, static .gif	10KB
www.crn.com.au For advertising in the daily ChannelWire email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Skyscraper WideSkyscraper	120 x 600 160 x 600	gif, animated .gif, Flash	35KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL Image - .jpg, static .gif	10KB
	Text link	image/logo - 82x25	Text - only 8-12 words (hyperlink) Image - .jpg, static .gif	10KB
www.securecomputing.net.au For advertising in the daily SC Newswire email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL Image - .jpg, static .gif	10KB
	Text link	image/logo - 82x25	Text - only 8-12 words (hyperlink) Image - .jpg, static .gif	10KB
www.pcauthority.com.au For advertising in the daily PCAuthority email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Skyscraper WideSkyscraper	120 x 600 160 x 600	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Half page ad	300 x 600	gif, animated .gif, Flash	35KB
	Button	170 x 100	gif, animated .gif, Flash	25KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL Image - .jpg, static .gif	10KB
	Text link	image/logo - 82x25	Text - only 8-12 words (hyperlink) Image - .jpg, static .gif	10KB
www.atomicmpc.com.au For advertising in the monthly Atomic email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Button	300 x 100	gif, animated .gif, Flash	25KB
	Text link	N/A	Text only 8-12 words (hyperlink)	N/A
au.fourfourtwo.com For advertising in the weekly FourFourTwo email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Promo Box	298 x 63	gif, animated .gif, Flash	35KB
	Text link	N/A	Text only 8-12 words (hyperlink)	N/A
www.proprint.com.au For advertising in the Proprint newsletter email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Button	150 x 90	gif, animated .gif, Flash	15KB
	Sponsored Text link	image/logo - 82x25	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Section Logo sponsor	image/logo - max 160px wide by 25px high	gif, JPG	10KB

For Flash Tracking with Variables - Instructions for creating the FLASH files, click here.

Email Formats

Email Newsletter	Ad Format	Specifications (width x height) in pixels	File Format	File Size (bytes)
www.itnews.com.au iTnewswire	Island ad	300 x 250	gif, jpg	25KB
	Premium banner	468 x 60	gif, jpg	25KB
	2nd banner	468 x 60	gif, jpg	25KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL Image - .jpg, static .gif	10KB
	Text Links	N/A	8-12 words (hyperlinked)	N/A
www.securecomputing.net.au SC Newswire	Top banner	468 x 60	gif, jpg	25KB
	Premium Sponsor	Heading - max. 60 characters Body - 30 words, plus Click through URL
	Associate Sponsor	Heading - max. 60 characters Body - 30 words, plus Click through URL
	Text Links	N/A	8-12 words (hyperlinked)	N/A
www.crn.com.au ChannelWire	Island ad	300 x 250	gif, jpg	25KB
	Top banner	468 x 60	gif, jpg	25KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL Image - .jpg, static .gif	10KB
	Text Links	N/A	8-12 words (hyperlinked)	N/A
www.pcauthority.com.au PCAuthority Newsletter	Island ad	300 x 250	gif, jpg	25KB
	Top banner	468 x 60	gif, jpg	25KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL Image - .jpg, static .gif	10KB
	Text Links	N/A	6-12 words (hyperlinked)	N/A
www.atomicmpc.com.au Atomic Newsletter	Island ad	300 x 250	gif, jpg	25KB
	Top banner	468 x 60	gif, jpg	25KB
	Text Links	N/A	8-12 words (hyperlinked)	N/A
au.fourfourtwo.com FFT Newsletter	Island ad	300 x 250	gif, jpg	25KB
	Top banner	468 x 60	gif, jpg	25KB
	Text Links	N/A	8-12 words (hyperlinked)	N/A
www.proprint.com.au ProPrint Newsletter	Banner	468 x 60	jpg, static .gif	25KB
	Sponsored Text link	image/logo - 82x25	Heading - max. 60 characters Body - 30 words, plus Click through URL Image - .jpg, static .gif	10KB
	Button	150 x 90	.jpg, static .gif	20KB

Expandable ad formats - (3rd party Ad Served tags only)

Site	Ad Format	Specs - CLOSED (width x height) in pixels	Specs - OPEN (width x height) in pixels	File Format	File Size (bytes)
ALL	Island	300 x 250	Max. 600 x 350 (ex to left)	Flash, DHTML	30KB / 100KB
	Leaderboard	728 x 90	Max. 728 x 270 (ex to bottom)	Flash	30KB / 100KB
	Skyscraper	120 x 600	Max. 350 x 600 (check site for direction)	Flash	30KB / 100KB

Expandable ad formats - Flash specifications