Haymarket Interactive offers innovative advertising solutions for advertisers. Below are details in relation to placement, format and file size.

General Ad Info

NB: includes standard Rich Media formats.
If supplying Rich Media (.swf) please supply backup gif or animated gif (same file restrictions apply)

For creative, submission and 3rd party adserving guidelines, please click here.

Creative/Animation:

• The animation should not contain strobing effects.
• The creative should not disable fields or functionality on the site
• The creative should not disable browser back buttons or force any plugins to be downloaded.
• Creative materials must be provided at least 2 working days prior to the campaign start date.
• Newsletter creatives cannot be implemented in Flash and are limited to GIFs/JPGs.
• Rich Media creatives should not contain sound unless it is click-initiated and pre-approved by Haymarket Media.

Flash:

• Creatives click through commands have to open the destination address in a new window
• Insert the appropriate click ActionScript code into your Flash file.
• The ActionScript code should look like the following:
  on (release) {
        getURL (_level0.clickTag, "_blank");
      }

  For more info on clickTag, go to: http://www.haymarketmedia.com.au/advertise/online/Macromedia_Flash_Trafficking_Guide.doc

• Supply .swf as Flash up to version 9
• Supply .swf within the file size limitations
• Supply .gif backup file within file size limitations. (The SWF publish process allows for an animated GIF to be created at the same time.)
• Supply URL
• looping unlimited
• Audio - user initiated only (please notify us prior to supplying)
• Video - must be 3rd party ad served - contact your ad server for their specs and file size limitations

GIF or JPG ad:

• Supply .gif (animated or static) or .jpg within file size limitations
• Supply URL

Tips on reducing the file size of animated GIF ads:

• reduce the number of frames in the animation
• reduce the number of colours in the file size.
• minimise the use of photo-like images in the animation
• maximise the amount of flat colour used (ie. No colour gradients).

Site	Ad Format	Specifications (width x height) in pixels	File Format	File Size (bytes)
www.itnews.com.au Rich media centre: enhance your iTnews campaign with rich media, click here. For advertising in the daily iTnewswire email click here.	Standard banner (in leaderboard position)	468 x 60	gif, animated .gif, Flash	20KB
	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Skyscraper	120 x 600	gif, animated .gif, Flash	35KB
	Wide Skyscraper	160 x 600	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Button	163 x 38	gif, animated .gif, Flash	15KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Text link	image/logo - 82x25	Text only 8-12 words (hyperlink)	10KB
www.securecomputing.net.au Rich media centre: enhance your SecureComputing campaign with rich media, click here. For advertising in the daily SC Newswire email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Text link	N/A	Text only 6-10 words (hyperlink)	N/A
www.pcauthority.com.au Rich media centre: enhance your PCAuthority campaign with rich media, click here. For advertising in the daily PCAuthority email click here.	Standard banner (in leaderboard position)	468 x 60	gif, animated .gif, Flash	20KB
	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Skyscraper	120 x 600	gif, animated .gif, Flash	35KB
	Wide Skyscraper	160 x 600	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Half page ad	300 x 600	gif, animated .gif, Flash	35KB
	Button	170 x 100	gif, animated .gif, Flash	25KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Text link	image/logo - 82x25	Text 8-12 words (hyperlink)	10KB
www.atomicmpc.com.au For advertising in the monthly Atomic email click here.	Standard banner (in leaderboard position)	468 x 60	gif, animated .gif, Flash	20KB
	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Button	300 x 100	gif, animated .gif, Flash	25KB
	Text link	N/A	Text only 6-10 words (hyperlink)	N/A
au.fourfourtwo.com For advertising in the weekly FourFourTwo email click here.	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Promo Box	298 x 63	gif, animated .gif, Flash	35KB
	Text link	N/A	Text only 6-10 words (hyperlink)	N/A
www.crn.com.au For advertising in the daily ChannelWire email click here.	Standard banner (in leaderboard position)	468 x 60	gif, animated .gif, Flash	20KB
	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Skyscraper	120 x 600	gif, animated .gif, Flash	35KB
	wide Skyscraper	160 x 600	gif, animated .gif, Flash	35KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Text link	N/A	Text only 8-12 words (hyperlink)	N/A
www.proprint.com.au For advertising in the Proprint newsletter email click here.	Standard banner (in leaderboard position)	468 x 60	gif, animated .gif, Flash	20KB
	Leaderboard	728 x 90	gif, animated .gif, Flash	35KB
	Island ad	300 x 250	gif, animated .gif, Flash	35KB
	Button	150 x 90	gif, animated .gif, Flash	15KB
	Sponsored Text link	image/logo - 82x25	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Section Logo sponsor	image/logo - max 160px wide by 25px high	gif, JPG	10KB

For Flash Tracking with Variables - Instructions for creating the FLASH files, click here.

Email Formats

Email Newsletter	Ad Format	Specifications (width x height) in pixels	File Format	File Size (bytes)
www.itnews.com.au iTnewswire	Island ad	300 x 250	gif, animated .gif, jpg	25KB
	Premium banner	468 x 60	gif, animated .gif, jpg	25KB
	2nd banner	468 x 60	gif, animated .gif, jpg	25KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Text Links	N/A	8-12 words (hyperlinked)	N/A
www.securecomputing.net.au SC Newswire	Top banner	468 x 60	gif, animated .gif, jpg	25KB
	Premium Sponsor	Heading - max. 60 characters Body - 30 words, plus Click through URL
	Associate Sponsor	Heading - max. 60 characters Body - 30 words, plus Click through URL
	Text Links	N/A	8-12 words (hyperlinked)	N/A
www.crn.com.au ChannelWire	Island ad	300 x 250	gif, animated .gif, jpg	25KB
	Top banner	468 x 60	gif, animated .gif, jpg	25KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Text Links	N/A	8-12 words (hyperlinked)	N/A
www.pcauthority.com.au PCAuthority Newsletter	Island ad	300 x 250	gif, animated .gif, jpg	25KB
	Top banner	468 x 60	gif, animated .gif, jpg	25KB
	Advertorial box	image/logo - up to 100px wide/high	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB
	Text Links	N/A	6-12 words (hyperlinked)	N/A
www.atomicmpc.com.au Atomic Newsletter	Island ad	300 x 250	gif, animated .gif, jpg	25KB
	Top banner	468 x 60	gif, animated .gif, jpg	25KB
	Text Links	N/A	8-12 words (hyperlinked)	N/A
au.fourfourtwo.com FFT Newsletter	Island ad	300 x 250	gif, animated .gif, jpg	25KB
	Top banner	468 x 60	gif, animated .gif, jpg	25KB
	Text Links	N/A	8-12 words (hyperlinked)	N/A
www.proprint.com.au ProPrint Newsletter	Sponsored Text link	image/logo - 82x25	Heading - max. 60 characters Body - 30 words, plus Click through URL	10KB

Expandable ad formats - (3rd party Ad Served tags only)

Site	Ad Format	Specs - CLOSED (width x height) in pixels	Specs - OPEN (width x height) in pixels	File Format	File Size (bytes)
ALL	Island	300 x 250	Max. 600 x 350 (ex to right)	Flash, DHTML	30KB / 100KB
	Leaderboard	728 x 90	Max. 728 x 270 (ex to bottom)	Flash	30KB / 100KB
	Skyscraper	120 x 600	Max. 350 x 600 (check site for direction)	Flash	30KB / 100KB

Expandable ad formats - Flash specifications