Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business.

The book is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations. Furthermore, the risks associated with relying too much on these formulas to the exclusion of other business inputs is discussed, providing readers with helpful guidelines of when these measures are most appropriate. From market share to customer lifetime value, there are numerous formulas that will help business people measure both the potential opportunity and actual results of various marketing activities. In addition, Magic Numbers for Consumer Marketing also describes key non-formulaic marketing frameworks, including brand value and brand culture. The frameworks and formulas are presented together because each depends on the other.

Understanding the frameworks enables managers to more clearly see the link between organization design and outcomes, while the formulas help measure specific marketing program performance.

Review
"...contains practical business tips...straightforward, matter-of-fact tone when explaining ideas and tactics with step-by-step instructions that are easy to grasp..." (Business Traveller, October 2006)

How to Use the Most Powerful Ideas in Marketing to Get More Customers?

For entrepreneurs, business leaders, and managers who don't have an MBA, Trump University Marketing 101 provides an up-to-date explanation of the best ideas and most effective tactics in marketing. Combining the biggest name in business with lessons from a top marketing professor, Don Sexton, this practical guide covers all the basics of a marketing MBA-without the commitment of so much time and money.

Author Don Sexton has taught marketing at Columbia University for more than thirty-five years and now shares his lifetime of invaluable experience with you. Each short chapter focuses on one key marketing idea and explores it in a straightforward, nonacademic way with exercises and examples that show the idea in action.

With step-by-step instructions and handy worksheets, this one-of-a-kind guide offers practical marketing help for anyone who wants to increase their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and-with real-world guidance from Sexton-you'll be able to implement the right tactics in your own business and master the best tactics in marketing to increase your sales and profits, build your brand, or increase your customer base.

Each year in America, more than 10 million people participate in network marketing, and the network marketing industry sells tens of billions of dollars of goods and services. The top moneymakers in the network marketing business bring in massive wealth. Millions of people would love to know the secret to that kind of success and now they can! Written by two of the top experts in network marketing, 15 Secrets Every Network Marketer Must Know shares with readers 15 key principles the core secrets to network marketing success. The principles, strategies, and tactics presented in this book will help network marketers maximize their personal effectiveness, attitude, and behavior as they build their dynasties. Based on proven, time-tested strategies and the long experience of two well-known and extremely well-qualified authors, this guide is an indispensable tool for network marketers everywhere.

"This is a defining book on how to, and how not to, do business in China. Jim McGregor brings to life the stories of the pioneering American entrepreneurs who, through their efforts, expertise and errors, blazed the trails for the broader business community in one of the world's most important markets. I strongly recommend it as must-reading for anyone with a stake, an interest or a dream in China."

-- Thomas J. Donohue, President and CEO, U.S. Chamber of Commerce

"James McGregor's knowledge of how business is done in China is extraordinary. As a journalist and businessman, he witnessed firsthand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, his book, One Billion Customers, is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy."

---- Dr. Henry Kissinger

Review
"...rich in stories...rich in insights" (The Economist, 26^th November 2005)

Book Description
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.